PRIVACY POLICY

 I. IDENTIFICATION OF THE RESPONSIBLE PARTY.

In LAVOP, S.A. DE C.V. hereinafter LA VALISE HOTELS with address at Tulum-Punta Allen km 8.7, manzana 002, lote 23, Zona Costera, Tulum Quintana Roo, C.P. 77760, Quintana Roo, México; We inform that the personal information of all our clients and potential clients is treated in a strictly confidential manner, so clients can feel fully confident that when purchasing our goods and/or services, a permanent effort to safeguard and protect that information is made.

II. MEANS OF OBTAINING AND COLLECTING OF PERSONAL DATA.

LA VALISE HOTELS collects the following personal data necessary and applicable to comply with the purposes of this Privacy Notice, depending on the relationship that exists with the client,

a.     Personal data collected in a personal manner:

Personal identification data, financial data, third party data (When providing personal data of third parties, it is understood that the consent of the owner of personal data has been given).

b.     Personal data collected directly through web page, email and telephone.

Personal identification data, financial data, third party data (When providing personal data of third parties, it is understood that the consent of the owner of personal data has been given).

c.     Personal data collected indirectly through third-party transfers and public access sources that are permitted by law.

Personal identification data.

 The client is informed that the images and sounds captured through the video surveillance system will be used for client safety and that of those who visit. When participating in events and reports, the client is informed that the captured images and sounds may be disseminated through internal communication media and the different social networks. Also, the sounds collected through the different media used, will be treated as a support to monitor the quality of our services.

III. PURPOSE

More than a policy, in LA VALISE HOTELS has the philosophy of maintaining a close and active relationship with clients and potential clients. In terms of the provisions of the Federal Law for the Protection of Personal Data in Possession of Individuals (the Law) and its Regulations, the personal data provided to us will be used for the following purposes:

a.     Necessary for the provision of the service:

i.        To perform the tasks, and procedures for the acquisition of goods, products and/or services for our clients and potential clients.

ii.       To provide the client with lodging services, which include restaurants (food and drinks); bars and entertainment, recreational activities; boutique, spa services.

iii.       To provide customer programs and diverse recreational, cultural, entertainment and health activities.

iv.      To provide customer Concierge services and medical service (external provider, available 24 hours a day, independent service with charges for consultation).

v.       To complete guest registration and allow charges to credit and/or debit cards.

vi.      To make reservations according to the specifications and needs of the guest; as well as to make changes to reservations or cancel services.

vii.      Obtain data from your credit card, which will only be used to collect the services requested by the client and as a reservation guarantee, issuing a charge only in the case of not complying with the reservation cancelation policy.

viii.     To provide event services (events, banquets), tourism and commercial services requested by the client.

ix.      To comply with the contractual obligations that have been entered into pursuant to the existing commercial relationship.

x.       To process requests, carry out collection, billing and clarification activities.

xi.      To keep our records updated to answer your questions.

xii.      To comply with the laws, regulations and other applicable legal provisions.

b.     Not necessary for the provision of the service:

1.    To carry out marketing, advertising and commercial research activities, of different goods, products and services offered by LA VALISE HOTELS.

2.    To carry out internal studies on consumer habits, marketing, advertising and commercial research related to goods, products and services offered by LA VALISE HOTELS.

3.    To follow up on the commercial relationship and request the evaluation and follow-up to determine the level of satisfaction of our goods, products and services.

It is important to mention that purposes (i), (ii), (iii), (iv), (v), (vi), (vii), (viii), (ix), (x), (xi) and (xii) originate and are necessary.

Purposes (1), (2) and (3) are not necessary, but are important to offer clients, through campaigns of marketing, advertising and commercial prospection, goods, products and exclusive services, for which they have the right to object, or, to revoke their consent for LA VALISE HOTELS to stop processing personal data for such purposes, in accordance with the procedure indicated in section IV or V of this Privacy Notice.

It is hereby acknowledged that the client has a period of 5 working days to express refusal regarding the processing of personal identification data, in relation to the purposes of subsection (b) of this section, in accordance with the mechanism established in section IV. of this Privacy notice.

IV. OPTIONS TO LIMIT THE USE OR DISCLOSURE OF YOUR PERSONAL DATA.

LA VALISE HOTELS communicates that, if a client wishes to stop receiving messages of marketing, advertising or commercial prospecting, related to the purposes referred to in subsection (a) of section III, it can be made valid through an email to tulum@lavalise.com, as well same, in this manner doubts and comments about the treatment of personal data will be attended to.

V. APPLICATION FOR ACCESS, RECTIFICATION, CANCELLATION OR OPPOSITION OF PERSONAL DATA (ARCO RIGHTS) AND REVOCATION OF CONSENT.

All personal data are treated according to the applicable legislation and in force in the country, so we inform our clients that they have the right to access, rectify, cancel, or oppose the treatment given to personal data at all times, as well how to revoke the consent granted for their treatment; rights that may be asserted through the Reception Manager, the person designated by LA VALISE HOTELS for this purpose, or by sending an email to tulum@lavalise.com, to be provided with the ARCO Rights Application Form, which must be filed at the address of the Responsible Party, with a copy of official identification to prove ownership. The response to requests for ARCO Rights will be sent to the email address provided within 20 working days from the reception of said request. Likewise, the right of access will be deemed fulfilled when the corresponding response is sent to the email address indicated for this purpose.

The exercise of the ARCO Rights will be free, in its case, the owner must cover the costs of sending, reproducing and/or certifying documents; However, if the holder exercises the same right in a period no longer than 12 months, the response to the request will have a cost that will not exceed 3 days of the general minimum wage in force in the Federal District.

If the client does not agree with the processing of his/her personal data, (s)he can go to the INAI.

VI. TRANSFERS OF PERSONAL DATA.

Transfers without consent:

The client is informed that in order to comply with the purposes set forth in subsection (a), section IV of this Privacy Notice, personal data may be transferred and processed inside and outside the United States of Mexico by persons other than LA VALISE HOTELS. In this sense and based on the Law and its Regulations, personal data may be transferred without consent to: (i) Third party service providers, solely and exclusively for the fulfillment of the purposes established in subsection (a) of section III of this Privacy Notice; (ii) To third party service providers for the provision of services for social, tourist and commercial events; (iii) Authorities, emergency services, and (iv) To third parties to carry out extrajudicial and judicial collections in case of non-compliance.

Transfers with consent:

LA VALISE HOTELS may transfer personal identification data to marketing and advertising companies for the purposes described in subsection (b) of section III of this Privacy Notice and other companies in the tourism sector, goods, products and services with which there is any relationship commercial and/or business with the purpose of granting benefits when acquiring them. If a client does not want personal data to be transferred to said third parties, the refusal can be expressed according to the procedure established in section IV of this Privacy Notice.

VII. USE OF COOKIES:

LA VALISE HOTELS informs you that it will use "cookies and web beacons" to obtain personal information from you automatically. The personal data that we collect electronically, as well as the purposes of the treatment, are established in this Privacy Notice and will consist solely of the following: (1) session cookies, will be used only to enter our electronic page; (2) preference cookies, are used only to remember your preferences, consultation habits regarding our website and services. Cookies and web beacons can be disabled by following the steps that we show you by clicking on this link. It is not possible to disable cookies that are necessary for technical reasons for the operation of the website.

VIII. MODIFICATIONS TO THE PRIVACY NOTICE.

This Privacy Notice may be modified from time to time in LA VALISE HOTELS, such modifications may be consulted through the following means:

1. Our website www.lavalisetulum.com (Privacy Notice Section).

2. Visible notices in our LA VALISE HOTELS facilities.

3. Any other means of oral, printed or electronic communication that LA VALISE HOTELS determines for that purpose.